When Internet is accessible in everywhere and online gambling industry in full bloom, how Online Casino Tony 88 can market its gambling business to maintain the position as a leading company and sustain in this highly competitive industry in the long run. An effective marketing strategy is a must because it emphasizes how to acquire new clients as well as retain existing clients.
First of all, Online Casino launches different types of promotions such as bonus, free trial or cashback promotion to attract new clients. Bonus is an incentive to stimulate gamers to sign up, deposit and engage in betting. It can be received once gamers register as website user or reload their account. Freeplay is another popular method because it allows gamers to play the game without spending money.
Besides attracting new clients, Online Casino never fails to keep the top gamers who spend a lot in the play. They contribute the most to the revenue and VIP service should be launched to retain them. VIP services is considered as privileges like extra bonus or special deals.
In addition, push messages are sent to the registered gamers. The contents are funny, but not spamming. Push notification is one kind of reminder to attract clients’ attention. Especially when sport betting, Online Casino can inform the clients about upcoming races and remind them to place bet.
Further, Customer Relationship Management (CRM) system is used to retain the clients as well as establish a relative close relationship between the casino and the gamers. It is designed to store different detailed information regarding gamers’ statistics like how much of betting, number of wins and loss. This information is useful in forecasting clients’ future visit and assisting Online Casino to launch personalized offers.